MAKING MONEY WITH BLOGS, Day 2

Exploiting Blogs To Explode Your Profits

Allow me to make one thing clear before we proceed, dear friend. You cannot make money from your blog alone. You cannot make money just by writing down your entries and publishing them for all the world to see. Such would be a wrong assumption, and anyone who would claim otherwise would just be taking you for a ride.

When people say that you could earn from blogging, they mean that blogging should be used as a carrier of a business message. A supplement, if you will, of a moneymaking machine that is already in place.

This moneymaking machine can be your own home business if you’re trying to sell your products or if you’re peddling your services for some potential clients, or it can be an affiliate program you’re enrolled in and you need to promote your affiliate links, or a host for the Pay Per Click (PPC) program you joined so that you’d be able to increase your earnings. Regardless of the business model you chose, a blog would most definitely help you maximize their profit and meet their goals, and fast! But you must first have an existing business, this fact is undeniable!

Now, how could you exploit a blog to boost your business’ earnings?

The answers are as plentiful as the many potentials of web logs, dear friend. Let us take a look at them:

• A blog can serve as your business’ official website. This is a very convenient option for businessmen who are not that well acquainted with the intricacies of web design. A blog is very easy to use, and it is just as easy to update. You don’t have to spend countless hours polishing it up, as the system is very serviceable, efficient, and even fun to use.
• If your business already has a website, a blog can be set up to complement it. Search engines loveunilateral links, and by posting entries on your blog which contain links to your business’ officialwebsite, you will be giving the search engines what they want. Likewise, you will be generatingadditional traffic for your site through the visitors who would get to see your blog.
• Blog entries are compatible to another emerging Internet marketing phenomenon: Real SimpleSyndication, or RSS feeds. Use them together and you’ll have a lethal combination that wouldhave your site’s page rank rising in a matter of hours! We will discuss this in-depth in latter lessons.
• Blogs have their own linking network. This has led to many instances of blogs garneringthousands of visitors in a matter of hours after it is put up. Imagine how much traffic you will beable to generate then after a few days!
• Search engines love blogs! We’ve mentioned this in the previous lesson, but we have to repeat itfor emphasis. Search engines love blogs! This is the primary appeal of web logs for Internet marketers. Blogs can actually accomplish what many search engine optimization (SEO) tactics cannot!
  

In the succeeding lessons, you’re going to learn how to set up your own blog as well as some secret, and powerful, techniques that you could use to fully harness the potency of this medium.