Sunday, July 23, 2006

MAKING MONEY WITH BLOGS, Day 4

Creating A Blog That Would Promote An Existing Website

If you belong to any of the following groups, then this lesson is for you.

  • You already have a business and a website that serves as the official hub for the same. The website could be serving as an online store for your enterprise.
  • You need a venue wherein you could promote your affiliate links.
  • Your already have a website, which may not necessarily be a commercial one, and it is enrolledwith a Pay Per Click (PPC) program, like Google AdSense.
Success in these fields depends on one essential principle which you might have already realized: traffic is the key to your online fulfillment.

You may have in your digital inventory the best products in the world, but they won’t mean squat if no one would get to see them. This is why each and every online businessman would fight tooth and nail just to have a piece of the Internet traffic. After all, the more visitors who would get to visit your site, the more potential clients you could have.

And blogs can most definitely help you drive visitors to your pages. Here is how you could use them to achieve such a purpose:

1. Download the Wordpress blogging software, which is available for free at www.wordpress.org

2. Remember that good content is always at the heart of a progressive online traffic stream. People are always looking for information, and if you will give them that, they would read what you have to offer. Dedicate your blog to the subject of your main website. Publish informative entries that would hook your readers and make them come back for updates. In between purely
educational entries, strategically include a link to your site by suggesting their importance to your readers.

3. Using the above mentioned strategy, you could also include your affiliate links to pre-sell your
affiliate products. The more traffic you drive to your affiliate merchant’s site or sales page, the more chances you will have of effectuating a successful sale and bigger commissions.

4. Links from blogs are unilateral, meaning, they are one way links to your websites. The more traffic a unilateral link generates, the more it becomes prominent in online searches. Avoid reciprocal links at all costs! Do not include a link to your blog from your website. Search engines abhor reciprocal linking.

5. 80% of your traffic will come from the search engines. You have to tweak your blog to attract the
attention of the search engine spiders. Now, blogs are already search engine friendly. However,
there is a very big possibility that you would be competing with other blogs on the same subject.
You have to make sure that once you upload your blog, it would be able to outperform its
competitors in the search engine rankings. There is a very effective way to do this, but as much as I would want to share it with you, I am barred by copyright laws. Instead, let me give you a lead to something that you would not regret. David Pankhurst has prepared an exclusive and thorough report that you could get from Top 10 Tricks For Wordpress. This piece contains amazing strategies that you could use on Wordpress that would guarantee your blog to top the search engine game, and stay there for a very long time. Quite frankly, the knowledge you could derive from this very vital resource is cutting edge, and it would be the only weapon that you’ll ever need to leave the rest of the pack behind.

6. Check your blog offline. It should be as readable and as navigable as possible for your prospective readers. Make appropriate adjustments if necessary.

7. Upload your blog to a reliable server that has enough bandwidth to accommodate many viewers.

8. Constantly update your blog. Search engines love changing contents, so publishing new entries would greatly increase your blog’s page rank, and consequently, your main website’s traffic.

9. Accepting links from other related blogs would also bring to your site some traffic from sources other then search engines. The way that a blog is designed fosters the building of a community of blog sites, and this would provide for an added stream of visitors for you.

10. You could also decide to enroll your blog site for the Google AdSense program. This would give you an additional income stream. We will discuss this in the next lesson.

Blogs are excellent promotional tools for your existing business. Use them well and you will harvest the rewards in a matter of weeks.

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